OUR BRANDING
PROCESS
OUR BRANDING
PROCESS
01
Discovery
Know your market and your competition
The first step is always scenario analysis. To build a solid foundation, we need to understand the competitive environment, so we carefully RESEARCH your target market and your competitors.
We also analyze your competitors' strengths and weaknesses. For two reasons: firstly, because you have to be at least as good as them; and secondly, because by understanding their weaknesses, we can spot your market OPPORTUNITIES.
Our clients often tell us that they know who their competitors are. But it's not about who you think your competitors are. It's about who your CUSTOMERS think your competitors are.
BRIEFING MEETING | RESEARCH | COMPETITION ANALYSIS | MARKET ANALYSIS
02
Strategy
Show why you are different and better than your competitors
When your branding is well done, you can convey what you do, how you do it and why you do it. And, above all, what your DIFFERENTIALS are. The power of branding is to tell your customers why they should do business with you. Why they should care about your brand.
A well-defined brand strategy is at the heart of perfect branding. It is the starting point for developing an impactful and relevant identity. The brand strategy materializes a cohesive central idea - the famous BIG IDEA - and it is around this idea that all your company's behaviours, actions and communication are defined.
The most basic definition of branding is "the promise you make to your customers". Brand strategy builds the bridges so that this promise reaches people in a clear and convincing way and turns potential customers into EMBASSADORS of your brand.
VALUE PROPOSITION | NAMING | SLOGAN | VALUE AND MISSION | POSITIONING MATRIX | IDEAL CUSTOMER PROFILE | BRAND MANIFESTO
01
Discovery
Know your market and your competition
The first step is always scenario analysis. To build a solid foundation, we need to understand the competitive environment, so we carefully RESEARCH your target market and your competitors.
We also analyze your competitors' strengths and weaknesses. For two reasons: firstly, because you have to be at least as good as them; and secondly, because by understanding their weaknesses, we can spot your market OPPORTUNITIES.
Our clients often tell us that they know who their competitors are. But it's not about who you think your competitors are. It's about who your CUSTOMERS think your competitors are.
BRIEFING MEETING | RESEARCH | COMPETITION ANALYSIS | MARKET ANALYSIS
02
Strategy
Show why you are different and better than your competitors
When your branding is well done, you can convey what you do, how you do it and why you do it. And, above all, what your DIFFERENTIALS are. The power of branding is to tell your customers why they should do business with you. Why they should care about your brand.
A well-defined brand strategy is at the heart of perfect branding. It is the starting point for developing an impactful and relevant identity. The brand strategy materializes a cohesive central idea - the famous BIG IDEA - and it is around this idea that all your company's behaviours, actions and communication are defined.
The most basic definition of branding is "the promise you make to your customers". Brand strategy builds the bridges so that this promise reaches people in a clear and convincing way and turns potential customers into EMBASSADORS of your brand.
VALUE PROPOSITION | NAMING | SLOGAN | VALUE AND MISSION | POSITIONING MATRIX | IDEAL CUSTOMER PROFILE | BRAND MANIFESTO
03
Verbal Identity
Connect with your customers with the right words
When we talk about your brand's tone of voice, we're not talking about what you say, but HOW you say it. A well-defined tone of voice differentiates you from your competitors, humanizes your company and builds a relationship of trust with your customers.
The words you use give your brand life, recognition and PERSONALITY. You must be authentic at all your points of contact. From your website homepage to your error messages. From your social media posts to your email marketing.
Don't forget that, at the end of the day, we're always dealing with people. And people are looking for CONNECTIONS, whether with other people, with brands or with products. The perfect verbal identity has the power to bring your customers closer to you.
TONE OF VOICE MATRIX | BRAND PERSONALITY | APPLICATION GUIDE
03
Verbal Identity
Connect with your customers with the right words
When we talk about your brand's tone of voice, we're not talking about what you say, but HOW you say it. A well-defined tone of voice differentiates you from your competitors, humanizes your company and builds a relationship of trust with your customers.
The words you use give your brand life, recognition and PERSONALITY. You must be authentic at all your points of contact. From your website homepage to your error messages. From your social media posts to your email marketing.
Don't forget that, at the end of the day, we're always dealing with people. And people are looking for CONNECTIONS, whether with other people, with brands or with products. The perfect verbal identity has the power to bring your customers closer to you.
TONE OF VOICE MATRIX | BRAND PERSONALITY | APPLICATION GUIDE
04
Visual Identity
Show your customers who you really are
The first impression and the first contact people have with your brand is your visual identity. And remember, the first impression is usually the one that sticks. That's why it's essential that your VISUAL is connected to your message.
A well-made visual identity combines strategy and creativity. From the details to the boldest choices, from the colors to the typography, it is the visual identity that is responsible for conveying TRUST to your customers. We like to say that your logo, for example, is your seal of approval.
Visual identity is present in literally every aspect of your company. In your logo, your business card, your posts, your packaging, your presentations, your façade. It is the face of your brand. It is your visual RECOGNITION.
LOGO DESIGN | TYPOGRAPHY | COLOR PALETTE | VISUAL PATTERNS | APPLICATION GUIDE
04
Visual Identity
Show your customers who you really are
When we talk about your brand's tone of voice, we're not talking about what you say, but HOW you say it. A well-defined tone of voice differentiates you from your competitors, humanizes your company and builds a relationship of trust with your customers.
The words you use give your brand life, recognition and PERSONALITY. You must be authentic at all your points of contact. From your website homepage to your error messages. From your social media posts to your email marketing.
Don't forget that, at the end of the day, we're always dealing with people. And people are looking for CONNECTIONS, whether with other people, with brands or with products. The perfect verbal identity has the power to bring your customers closer to you.
LOGO DESIGN | TYPOGRAPHY | COLOR PALETTE | VISUAL PATTERNS | APPLICATION GUIDE
05
Brand Book
Placing your brand in the right market for the right customers
This is where we bring all the steps of the process together. Once all the previous steps have been completed, we draw up a document called the BRAND BOOK. This document is a complete guide to your brand, with all the guidelines explored and developed in the branding project.
In your Brand Book you will find how to use your logo (and how not to use it), as well as the typography and colors of your BRAND, in different applications and formats.
You'll also find your value proposition, the profile of your ideal client, the matrix and application guide for your tone of voice, hashtags for social networks, icons, photography styles, stationery, email signatures, packaging rules and MUCH MORE.
VERBAL GUIDELINE | VISUAL GUIDELINE | BRAND APPLICATION MANUAL | APPLICATION EXAMPLES | DIGITAL COLLECTION OF BRAND ASSETS
05
Brand Book
Placing your brand in the right market for the right customers
This is where we bring all the steps of the process together. Once all the previous steps have been completed, we draw up a document called the BRAND BOOK. This document is a complete guide to your brand, with all the guidelines explored and developed in the branding project.
In your Brand Book you will find how to use your logo (and how not to use it), as well as the typography and colors of your BRAND, in different applications and formats.
You'll also find your value proposition, the profile of your ideal client, the matrix and application guide for your tone of voice, hashtags for social networks, icons, photography styles, stationery, email signatures, packaging rules and MUCH MORE.
VERBAL GUIDELINE | VISUAL GUIDELINE | BRAND APPLICATION MANUAL | APPLICATION EXAMPLES | DIGITAL COLLECTION OF BRAND ASSETS
Discovery
Week 1
Strategy
Week 2
Week 3
Verbal Identity
Week 4
Visual Identity
Week 5
Week 6
Brand Book
Week 7
Week 8
Workflow
Here's an example of the average lead time for a branding project (8 weeks).
Workflow
Here's an example of the average lead time for a branding project (8 weeks).
